This article examines Iran’s ‘forward-defence’ strategy, in particular its deployment of proxy forces in the Syrian conflict. Iran’s expanded presence in regional conflicts is regarded by its adversaries as indication of hegemonic intent, while Tehran posits its regional posture as a defensive response to security threats. We argue that Iran’s ‘forward-defence’ strategy offers practical benefits, shaping strategic realities, and performative benefits, allowing Tehran to propagate a discourse of military fortitude. On balance, however, the strategy has fed suspicions of Iran’s intentions and increased hostility towards the Iranian leadership, thus is likely to be counterproductive.